1 thought on “yellowstone jewelry wholesale Summary of marketing activities”
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artificial jewelry wholesale Summary of marketing activities This summary is a written material that reviews and analyzes the study, work or completion of a certain stage afterwards. Write a summary. How can I write it? Here are 4 marketing campaigns I have collected for everyone. Welcome to read and collect.
The marketing campaign summary 1 20xx annual sales quarterly, gradually ending, many sales staff began to write the sales work summary. How to write the annual sales work? In fact, it is very simple. You can refer to the following excellent sales of sales. has come to the marketing department for three months. In these three months, the leader gave me a lot of support and help, so that I quickly understood and familiar with the business I was responsible. At the same time, I felt that the minds of the marketing department's "Hainan Baichuan" and the meticulous to employees were meticulous. The warmth of caring felt the pride of the marketing department's "without experiencing the storm, how can you see the rainbow", and also experienced the hardships and firmness of the marketing department as the company's core department. I have the opportunity to become a member of the marketing department and be honored and happy. In the past three months, under the careful care and guidance of leaders and colleagues, through their own efforts, I have made certain progress in all aspects. Now I have briefly reported my work. I due to the duties of the post. At present, my work focuses on: First, it lies in service, facing customers directly, and deeply feels that I should shoulders and shoulders. As the facade of the enterprise, the window of the enterprise represents the image of the enterprise. This requires that we should be enthusiastic, kind, and patient in the process of contacting customers directly, and handling business should be more rapid and accurate. In the past work, what really realized what is the most needed service for customers, and the accumulation of bites at work has laid a good foundation for my better service in the future. In addition to the work of customers who do well every day, some work of case complaints, and some work of logistics work in the market, always monitor the market dynamics and provide relevant suggestions for maintaining market order and customer management. With the guidance of leaders and colleagues, the basic quality and quantities completed the work arranged by leaders at all levels on time. The second is the price management and customer management of the product. Specifically, in accordance with the relevant sales management system, the specific implementation of the relevant departments is supervised and inspected, and opinions and suggestions are put forward; at any time, the market changes are grasped, and a dynamic management of customers is implemented with the sales department. Do a good job of customer satisfaction investigation, customer evaluation; inspection, supervision, and inspection of the sales market; third, other tasks assigned by the leaders. In the above work, I realize that an excellent marketing department employees should have excellent management capabilities, continuously strengthen the awareness of service, and often think about thinking in change. The ability to solve problems, accurately analyze, judge, and predict the market's ability, how to ensure the ability of managers to have timely and symmetrical information, good language expression ability, smooth text writing ability, and strong innovation ability. Standards to improve the efficiency and work quality, so as to continuously enhance the appeal, cohesion and combat effectiveness of their own work. With the correct guidance of the ministerial leader and the help of colleagues, through my own efforts, I will do a good job of personal sales work plan according to the requirements of the job responsibilities to overcome difficulties such as unfamiliar market and unknown customers. The work task was completed well. In just a few months, although I have done some jobs, there is still a certain gap compared to a good market employee standard. It is manifested in: 1. Due to less experience, short management time, etc., although you can fully understand the significance of innovation in management work, but the awareness of innovation is not strong enough; . Due to multiple kinds of various kinds The reason is sometimes difficult to deal with related issues in work. 3. The ability to think often in changes in things needs to be strengthened. 4. In work and life, when communicating with others, the way and methods of speaking need to be further improved. I think: the courage to recognize the shortcomings and deficiencies and correctly understand it, and continuously improved in future work and life. For yourself, it is the prerequisite and guarantee for the good work. The marketing activity summary 2 (1) National Day marketing activity summary (1), National Day sales plan and completion situation XX shop air -conditioning class sales task is 730,000 yuan (the same period last year) , Actually completed 4169.61 million yuan. The sales quantity is 152 units, and the sales amount is 56%. (2), the market condition, the number of air conditioners in the XX shop accounts for 25%, the amount of 22%, the number of Gome 1 store accounts for 23%, the amount is 28%(including the air conditioner), the number of XX stores is 25%, and the number of XX stores is 25%. The amount is 24%, (including Gree air conditioner) (3) A, B, C card, cash card and voucher use, A card Mitsubishi motor uses 500 yuan to belong to the manufacturer's electricity bill subsidy, B card is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C did The total use of the card is 18,403 yuan, accounting for 4%of the sales ratio, the use of Midea 8,959 yuan, accounting for 6%of the sales ratio, the C card use right is 2%, the C card removes the high -quality manufacturer of the national celebration policy, the reality of the national celebration policy is actually actual. Use, C card accounts for 3%, Haier uses C card 9344 yuan, sales account for 6%, and National Day C card permissions are 10%, which is more than a knot. It is hoped that the procurement department will increase the permissions of C cards in the future to 3%-4%, Haier's C card is 6%-8%, the cash card is used 200 yuan, accounting for 0.13%, and the value coupon is 11099 yuan, 3%. (4) Price, inventory, price is no problem. As long as the price of the customer is the lowest, the transaction is the main, and the development of various brands of the National Day. (5) The main sales characteristics of the National Day year The National Day passenger traffic decreased much compared with the same period last year. Except Haier, Kelong, Hisense, all the sales of Hisense have decreased compared with the same period last year, of which the most increased is the most increased increase. Haier Air Conditioning rose 113%year-on-year, an increase of 82118 yuan, followed by Kelon increased by 260%, an increase of 40508, Hisense increased by 32%, an increase of 4497 yuan. The severe decline was -41%, the decrease of 101391, Panasonic -530%. The decline amount is 95167, (there are 77,000 projects in Panasonic air conditioner last year) The reasons for the decline in the sales of National Day, which are mainly purchased from the following reasons: . 200, buy 800 to get 400, only the exclusive product of small appliances, which has little driving home appliances. During the National Day of small home appliances, it was not used on the air conditioning during the National Day, and it did not drive the sales of air -conditioning sales. Compared with Gome Suning's company's activities, there was no highlight. Essence The content of the Suning National Day event single product buys 500 free 100, 1500 returns to 200, 2500 return to 300, 3500 to 400, the appointment of 10 yuan is 100 yuan, 20 yuan is equal to 200 yuan, 50 yuan is 500 yuan, Gome 1500 returns 100, 2500 returns 200 back 200 , 3500 Return to 300. Compared to our company's activities, the pull of large households is not great. The publicity of our company's activities is relatively single, and it is not targeted. It is recommended that the public SMS platform information. This time the Everbright KFC voucher is relatively successful, sending 495 copies. Customers are affordable and good feedback. 2. Sales personnel issues Midea air-conditioning, both of which are newcomers, do not know enough about the company's process, and have poor sales skills. , This time we ranked second in the 11th XX area. There are 88 sets of Suning a store with a sales of about 200,000. And recently affected by Japanese goods, decreased by -530%, Haier, Kelong, Hisense rose against the trend, Haier, Kelong, Hisense shopping guide are old employees. Familiar, strong packaging ability. Haier's shopping guide has a strong ability to buy, coupled with high -end guests, also helps Haier's entire product, and it also helps Haier's sales growth. 3. The class leader is insufficient for the National Day estimation Although the air -conditioning shopping guide training on the United States on the eve of the National Day, the air -conditioning sales of the National Day beauty have severely declined. Judgment is also an important reason for the decline in sales. Our grass -roots leaders do not better instill corporate policies and timely feedback from other shopping mall activities need to review. 4, the proportion of the National Day market During the National Day, our air -conditioning market was at a medium level. Hisense Sanya ranks second, Mitsubishi Heavy Industry Sanya ranked second, Mitsubishi Mitsubishi Motor Sanya ranked second. 5. Personal complaints, logistics, after -sales problems The logistics distribution during the National Day, no serious complaints occurred after after -sales installation, some customers' feedback issues were solved in time, and no major complaints were occurred. The next work plan . The business direction and target sales tasks. The next month is the off -season of the air conditioning tradition. It is necessary to strengthen the training of the team. To make training plans, there must be personnel supervision and inspection. Do sales skills training and municipal feedback courses. Inspection, there must be more communication with the shopping guide, some psychological fluctuations brought to them by understanding and relationship sales to ensure the annual sales of the entire air conditioner and the same period last year. . Strictly require yourself. As the chiefs of the class, we must strictly require our behavior norms, improve our business level, pay attention to changes in sales, learn more, make a market for competition stores every Friday, and solve them in time for employee feedback. The brand of progress communicates, finds the reason, and promotes sales. . I hope the company will increase its promotion and promote sales at the end of the year. It in October, the mainland customers came to XX for the winter, and also entered the peak season of Sanya sales. Through the eleven. During the sales, XX customers needed to buy home appliances for decoration. For consumer groups with a certain purchasing power, do some targeted publicity notifications. The surrounding counties, cities, townships, and customers have significantly reduced customers. The publicity of the new real estate projects of the company, XX, and XX, which are more than the company, can sponsor them for activities, or issue the name of our name, telephone, address, logo shopping bag. Advertising. . Following customers -centered to improve the service level. In continued improvement of services and management. Smile to treat guests, use civilized terms, and ask customer service faster and efficiently. When you encounter problems and suggestions reflected by customers, you must solve and recover in a timely manner. The marketing activities 3 Campus marketing activities summarize the curtain of the campus autumn marketing activity of Jiangsu Mobile XX Branch finally opened! Under the guidance and guidance of leaders at all levels of the company, all marketing staff in our company entered three main battlefields -Golden Triangle Station, XX Craft College, and Auto South Station. Although Tiandong is not beautiful, strong, and rainy, there is no determination to be. Everyone's ambitions and work together have basically completed the expected goals. Through this campus marketing activity, I have a deep understanding and experience. At least the following aspects: . It shows the company's good service image and improves the company's high standard service quality. Under the careful planning, under the strict organization, all members of the company have invested great energy and strived to carry out this marketing activity. For example, the leaders come to various places to view and guide the work from time to time. Marketing combatants spare no effort to help students and parents pull luggage, hand in box lunch, guide routes, and run numbers. These vigorously reflect the theme of campus marketing activities with "student -centric", so that students and parents have a sense of guests, so as to have a deeper intimacy for us. Therefore, this event not only optimized the quality of our company's service, but also showed the company's good service image. . It shaped the team's spirit of cooperation and exercised the marketing capabilities of employees. This time, the department was launched at the same time in the three places. Each hall is a team. Good cohesion is the basis for each team to play the strongest combat effectiveness, and the spirit of cooperation is the foundation of team cohesion. Therefore, team members must learn and strengthen the spirit of this cooperation. As a member of the members, the maximum effect on the arranged position is also the top priority. For example, in the exchange with student customers, the students should be guided to the theme of the card to run the card as soon as possible, and this business should be treated from the perspective of the student. They should care, explain, and handle them. . It provides the optimal service for the student customer group and deepen the influence of the "dynamic zone" brand. From the perspective of the strategy and goals of the entire event, the activity has provided students with discounts for discounts for students, and has made a good promotion and deepening of the "dynamic zone" brand. Many young people, mainly because students feel that the dynamic zone is an indispensable part of their lives, which shows that the brand's influence is profound. While strengthening the brand, we have also vigorously improved their services, such as a dedicated dynamic experience hall to provide the optimal service for student customer groups. The three small gifts from the Campus Dynamic Hall are allowed to familiarize themselves with and experience these services as soon as possible and actively. But there are some problems in the entire event worthy of our continued thinking or discussion, for example: first, how each office can better organize the team according to the characteristics of the marketing venue; Reasonable division of labor; third, how to better improve marketing skills. In October-November of the year of marketing activities 4 XX, "Green Master. Vigorous Marketing" Wahaha Shimosha University Marketing and the 4th Marketing Competition of China Metrology Institute is in this autumn wind. Instead, the marketers are active in the entire campus. This competition was initiated by the Youth League Committee of the School of Economics and Management of the School of Economics and Management of our China. The College Marketing Association, Zhejiang University of Technology Marketing Association, Zhejiang University of Technology Manager Association, and Zhejiang University of Finance and Economics Association jointly organized, Wahaha Group exclusive title sponsorship, Beteng Technology, Xiasha.com, XXX, college student creative market friendship cooperation cooperation cooperation cooperation cooperation Essence The competition is divided into two parts: marketing planning contest and marketing practical competition. Among them, the marketing actual combat competition includes two links: one -day limited -time sales and one -day sand table simulation. The influence of this competition, whether it is the form of the game or the influence of the game, has a great breakthrough than ever, and it also truly tests our association. From the beginning of the scanning class and the stalls, to planning, to actual marketing, to Genan's sand table simulation, and the final Mingde Awards party, it is not easy for everyone to come step by step. The two -month marketing contest finally ended successfully. With the experience and lessons of the first three sessions, although this or so is wrong in the process, it has achieved the expected results. The ending of this time is perfect. Because of the help of a teacher, the hard work of every marketer of the association, no matter what difficulties we encounter, we will have hope! The following are divided into a few parts to summarize. 1. Preliminary work arrangement . Although we have spent a lot of energy to do it, the main reason for the series of problems after the event is going on. Determine some details of the entire game. This competition involves 4 schools, five communities, and 3 enterprises. Although it has increased exchanges and cooperation to a certain extent, it is difficult to grasp many problems, and there are too many problems. When we discussed with other school leaders, we also seemed to be more hasty, without taking into account the possibility of some potential problems, which caused us to only do it after there were various problems. Like the rules of the competition, although we have changed again and again, considering the fairness of the competition, this is all afterwards, and there is no plan to ensure that there will be no problems. Therefore, next time, in this regard, the preparations in the early stage must be fully and fully prepared, and the details of the details need to be considered thoughtful to ensure that no problems have been made. In this competition, before each link began, each department arranged personnel tasks and implemented the work to individuals according to everyone's class time. This has made great progress compared to the previous sessions. The division of labor is reasonable and clear, and the entire activity tends to be standardized. Because the scale of this competition is relatively large, everyone’s responsibility is relatively heavy. New officers can generally do the assigned work in time, and exert their own advantages, and work positively to allow each department to complete their respective tasks accordingly. The smooth operation of this competition is also the coordination of each department and members. The planning site sign -in is too chaotic. In the future, the group number should be told in advance that the group number may increase the workload of the secretary department. However, due to the small workload of other departments in the early stage, it can be assigned to other departments to help, or the list of all group members can be assigned, or all the team members list lists list, or the list of all group members can be assigned, or all the group members list lists list. Announce our website and let a group go to the website to understand. . Working during actual combat 1. Limited time sales November 6th, the limited time sales of the marketing actual combat contest were held as scheduled at the Creative Market of Xuelin Street. At 9 o'clock, Mr. Yang Jing, director of the Marketing Department of the School of Economics and Management of our school, Mr. Guo Xiaoyi, Professor Liu Yang and Director of Xiasha.com Shang Zhentao attended the ribbon -cutting ceremony, and the actual combat contest officially kicked off. After passing the first round of planning competitions, a total of 30 participating teams entered the actual competition. Twelve groups came from our school, 7 groups came from science and engineering, 5 groups came from industry and commerce, 3 groups came from financial and economic, and the last 3 groups came from the current science. Each group shows magical powers and recommends its "blueberry ice black tea" to consumers. Some groups attract customers in the form of a lottery, some are carried out in the form of set meals, some are moving passers -by with love, and even the group dispatched magic and gray wolf to recruit customers. Four judges at the scene scored according to the design of the booth, marketing concept, and sales skills. There are 15 excellent groups to advance to the next round-sand table simulation. On the day of actual combat, our staff got up before 6 o'clock, and gathered all down in Genan at 6:30 to prepare a day of combat: moving tables and chairs, tents, responsible for replenishment and tables and chairs. Borrow, maintain the order of the game. It was not until 7 pm that all the finishing and statistical work ended. Although it is very hard, everyone really inspired everyone to complete the sense of achievement completed by a large -scale event. Of course, there are many problems in the middle. (1) The stage on the day of actual combat was not set up before 8 o'clock, so that the opening ceremony did not start on time, because the staff caused delays due to traffic jams on high speeds. In order to exclude these external factors, in the future, because of coordination with the advertising company in advance, let it come to set up a good stage the night before, so that there is no need to hurry that day. However, when our stage came up, it really attracted a lot of people and the influence quickly expanded. (2) The staff arranged a lot of staff on the day. When it came down, too much was not a staff member in the association's rest area, which was too confusing. In the future, the association should distribute the work permit in place, and non -staff shall not enter the rest area, and the staff shall not borrow or move the tables and chairs at will. (3) Some officers do not know the travelers, causing them to find them sometimes. In the future, the association should formulate a sign -in form. If you leave the scene, you must sign in, so as not to find someone when you need to work. Of course, it is not forced to be free, but to ensure that every link, when you need to work, at least at least, at least at least, at least it is needed. There are contacts present. (4) On the day of actual combat, encountering some emergencies need to strengthen the processing capacity of emergencies. For example, when the goods were transported in the morning, the Dongmenmen guard did not return the driver's driver's license to the driver. On the one hand, the officer does not know enough about the rules and regulations of the gatekeeper. On the other hand, the association did not communicate with the gatekeeper. Although the final problem was resolved, I still tangled for a long time and delayed time. In the future, the officer should be allowed to understand the requirements in advance to avoid unnecessary trouble. (5) During the distribution of tables and chairs, although the association told the participating teams to tell the reminder to compensate for damage at the beginning, everyone did not take it seriously and reminded in the future. (6) On the day of the competition, someone pretended to be a fast food for our association. The leakage of the participants has brought the opportunity to illegal vendors, and it also damaged the reputation of the association. In the future, it is necessary to strengthen information confidentiality. 2. Sand tables simulation This this competition has added a link, which is a sand table simulation. It is a very creative link. few. This software- "Marketing Way" is provided by Hangzhou Beteng Technology Co., Ltd., allowing the participating team to simulate the real company operation, comprehensively use marketing knowledge, combine theory and practice, and exercise everyone's comprehensive ability. But this time the "Marketing Way" itself is a better software. Because it has just been developed, there are many problems. Trouble also makes the game a bit tangled. It is hoped that this software with marketing features can continue to improve in this event, providing more mature software for our future competitions, making the competition more confrontable and more distinctive. . Awards evening On the evening of November 22, a "Green Master. Vitality Marketing" Wahaha Xiasha University Marketing Contest and China Metrical Academy No. 1 Awards evening for the Fourth Marketing Contest. The guests present, Mr. Shang Zhentao, Director of Sauding Saudi.com, Mr. Huang Lin, representative of Betten Technology Company, Wang Qin, deputy secretary of the Party Branch of the School of Economics and Management of the Chinese School of Economics and Management , Mr. Bao Bili, Secretary of the Youth League Committee of Zhang Naisa College of Zhejiang University of Technology, Fang Juntao, chairman of the Student Union of the School of Economics and Management of the Chinese Institute of Metrology, Yang Technology, Vice Chairman Yang Technology, Wu Huan, director of the Economic Management Social Management Center, Gao Yilin, vice chairman of the School Society Federation, and the president of various associations. The judges who were present include Yang Jing, director of the Marketing Department of the Chinese Metrology Institute, Professor Liu Yang of the Chinese School of Modern Science and Technology of the Chinese Academy of Metrology, Mr. Yang Meng from Zhejiang University of Technology, Mr. Sun Yuan of Zhejiang University of Technology, and Guo Lingjun of Zhejiang University of Finance and Economics. Is from 6 outstanding teams from 5 schools to show their magical powers at the awards party, use PPT, electronic magazines, videos and other forms to display the results, and to answer questions from the judges, fully fits this time this time The purpose of the competition draws a successful end to the competition. In this awards party, relatively improved compared to the previous finals, mainly to learn the lessons of the last lesson, and considers many issues, especially the details. But the specifics need to be improved. The overall operation is still better. The main thing is that the preparation of the early stage is important. There must be a specific plan and work arrangement. There are often threatened phenomena before the game. I forgot to prepare for some small things, which will cause a little confusion at the scene. This still needs to be paid attention to and strengthened. Here are some of the shortcomings. (1) The PPT display session does not appear in the form of a game. I wanted to change the previous form and innovate, but I found that many teams do not pay attention to it. There is no sense of tension and is not positive enough. In the future, you need to change the game mode. In the last round, you can do a game. Each team's PPT statement. After all, an excellent marketing team is facing the audience. When facing the judges, there should be their own courage. The statement of the plan is a good way to show them. (2) The control of the group PPT display time is not in place. In the future, the group must be allowed to complete the statement within the prescribed time, otherwise it will be forced to terminate. This is also a test of the timing of a team to grasp the ability to grasp the time, and in a limited time to bring their own unlimited potential. (3) Awards party, there are a lot of officers, but they are all idle to do it. In the future, they must be arranged reasonably to give full play to everyone's talents. Learn more of the excellent team display. . Summary The cooperation with Xiasha.com this competition has strengthened our association's publicity in the Internet; cooperation with Betten has made our marketing contest a new breakthrough in the form of competition. However, from the registration of the final award party, there are both good and lack of doing it. I hope that in the future, I can do better in the past. (1) The members of the association do not have a full understanding of this marketing contest, unclearly know each process and rules of the competition. The group consultation telephone cannot answer their questions smoothly. Therefore, before the event in the future, we must make everyone in the association have a systematic understanding of the relevant content and specific process of the event, so that many mistakes can be pointed out at the time, and there is time to modify it, and it will not be in The event officially started some mistakes. If everyone knows the specific process arrangement during the finals, you can also realize and make up for the timely time when the final process is wrong. In this way, everyone does not know if everyone is not clearly arranged. Only by getting the support of each marketer can the smooth development of the activity be guaranteed. (2) You should be more calm and rational when encountering an emergency, such as facing the strong Wahaha sponsor, Xiasha.com voting, etc., you should contact the company in time to understand the situation in order to adjust the activity process in time , Avoid unfairness to the participating groups. (3) The biggest innovation of this competition is to achieve fairness, fairness and publicity in financial and profits. These contents that could not be officially affordable were put on the blog and everyone club of our association, and these contents were The complete group of participating teams knew and refunded some of the profits after deducting the funds. This is a meaningful step for the marketing contest to be standardized. (4) Because there are many members of the association, in actual work, no one is required, which will make many people have nothing to do and be idle. And you should mobilize everyone's enthusiasm in time, especially the freshman officers. Some people are not very enthusiastic. They always feel that so many people are doing things. They do not have the awareness and responsibility of the association when they encounter things. (This problem appears in each link, and you should focus on correction in the future!) (5) The communication between the department and the department is not closely related. It is a plate of loose sand. Everyone only cares about themselves, and does not pay attention to the connection between everything. For other schools to send the Cambodian banner, it was originally sent to a school invitation and banner, but when the public relations department sent a banner, he did not tell the secretariat, and sent it twice to waste the time. This has led to some errors that can be avoided in the work, so that everyone's work efficiency is not high, waste financial resources and material resources. In the future, we can strengthen communication, improve efficiency, and save resources. This competition is already the fourth marketing contest organized by the School of Economics and Management and the Marketing Association of the China Metrology Institute. Compared with the first three times, the scale is larger, the content is more abundant, and the competition system is more complete. It also received reports from media such as "Youth Times", "Zhejiang Science and Technology News", Inner Mongolia Baotou Broadcasting Station, Haitian Forum, Xiasha.com, Highlight Network, School Broadcasting Taiwan, Social Federation Website and other media, which won widespread concern of society. I believe that in the future, the marketing association will go better and better on this road. ;
artificial jewelry wholesale Summary of marketing activities
This summary is a written material that reviews and analyzes the study, work or completion of a certain stage afterwards. Write a summary. How can I write it? Here are 4 marketing campaigns I have collected for everyone. Welcome to read and collect.
The marketing campaign summary 1 20xx annual sales quarterly, gradually ending, many sales staff began to write the sales work summary. How to write the annual sales work? In fact, it is very simple. You can refer to the following excellent sales of sales.
has come to the marketing department for three months. In these three months, the leader gave me a lot of support and help, so that I quickly understood and familiar with the business I was responsible. At the same time, I felt that the minds of the marketing department's "Hainan Baichuan" and the meticulous to employees were meticulous. The warmth of caring felt the pride of the marketing department's "without experiencing the storm, how can you see the rainbow", and also experienced the hardships and firmness of the marketing department as the company's core department. I have the opportunity to become a member of the marketing department and be honored and happy. In the past three months, under the careful care and guidance of leaders and colleagues, through their own efforts, I have made certain progress in all aspects. Now I have briefly reported my work.
I due to the duties of the post. At present, my work focuses on: First, it lies in service, facing customers directly, and deeply feels that I should shoulders and shoulders. As the facade of the enterprise, the window of the enterprise represents the image of the enterprise. This requires that we should be enthusiastic, kind, and patient in the process of contacting customers directly, and handling business should be more rapid and accurate. In the past work, what really realized what is the most needed service for customers, and the accumulation of bites at work has laid a good foundation for my better service in the future. In addition to the work of customers who do well every day, some work of case complaints, and some work of logistics work in the market, always monitor the market dynamics and provide relevant suggestions for maintaining market order and customer management. With the guidance of leaders and colleagues, the basic quality and quantities completed the work arranged by leaders at all levels on time. The second is the price management and customer management of the product. Specifically, in accordance with the relevant sales management system, the specific implementation of the relevant departments is supervised and inspected, and opinions and suggestions are put forward; at any time, the market changes are grasped, and a dynamic management of customers is implemented with the sales department. Do a good job of customer satisfaction investigation, customer evaluation; inspection, supervision, and inspection of the sales market; third, other tasks assigned by the leaders.
In the above work, I realize that an excellent marketing department employees should have excellent management capabilities, continuously strengthen the awareness of service, and often think about thinking in change. The ability to solve problems, accurately analyze, judge, and predict the market's ability, how to ensure the ability of managers to have timely and symmetrical information, good language expression ability, smooth text writing ability, and strong innovation ability. Standards to improve the efficiency and work quality, so as to continuously enhance the appeal, cohesion and combat effectiveness of their own work.
With the correct guidance of the ministerial leader and the help of colleagues, through my own efforts, I will do a good job of personal sales work plan according to the requirements of the job responsibilities to overcome difficulties such as unfamiliar market and unknown customers. The work task was completed well.
In just a few months, although I have done some jobs, there is still a certain gap compared to a good market employee standard. It is manifested in:
1. Due to less experience, short management time, etc., although you can fully understand the significance of innovation in management work, but the awareness of innovation is not strong enough;
. Due to multiple kinds of various kinds The reason is sometimes difficult to deal with related issues in work.
3. The ability to think often in changes in things needs to be strengthened.
4. In work and life, when communicating with others, the way and methods of speaking need to be further improved. I think: the courage to recognize the shortcomings and deficiencies and correctly understand it, and continuously improved in future work and life. For yourself, it is the prerequisite and guarantee for the good work.
The marketing activity summary 2 (1) National Day marketing activity summary
(1), National Day sales plan and completion situation
XX shop air -conditioning class sales task is 730,000 yuan (the same period last year) , Actually completed 4169.61 million yuan. The sales quantity is 152 units, and the sales amount is 56%.
(2), the market condition, the number of air conditioners in the XX shop accounts for 25%, the amount of 22%, the number of Gome 1 store accounts for 23%, the amount is 28%(including the air conditioner), the number of XX stores is 25%, and the number of XX stores is 25%. The amount is 24%, (including Gree air conditioner)
(3) A, B, C card, cash card and voucher use, A card Mitsubishi motor uses 500 yuan to belong to the manufacturer's electricity bill subsidy, B card is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C is not used, C did The total use of the card is 18,403 yuan, accounting for 4%of the sales ratio, the use of Midea 8,959 yuan, accounting for 6%of the sales ratio, the C card use right is 2%, the C card removes the high -quality manufacturer of the national celebration policy, the reality of the national celebration policy is actually actual. Use, C card accounts for 3%, Haier uses C card 9344 yuan, sales account for 6%, and National Day C card permissions are 10%, which is more than a knot. It is hoped that the procurement department will increase the permissions of C cards in the future to 3%-4%, Haier's C card is 6%-8%, the cash card is used 200 yuan, accounting for 0.13%, and the value coupon is 11099 yuan, 3%.
(4) Price, inventory, price is no problem. As long as the price of the customer is the lowest, the transaction is the main, and the development of various brands of the National Day.
(5) The main sales characteristics of the National Day year
The National Day passenger traffic decreased much compared with the same period last year. Except Haier, Kelong, Hisense, all the sales of Hisense have decreased compared with the same period last year, of which the most increased is the most increased increase. Haier Air Conditioning rose 113%year-on-year, an increase of 82118 yuan, followed by Kelon increased by 260%, an increase of 40508, Hisense increased by 32%, an increase of 4497 yuan. The severe decline was -41%, the decrease of 101391, Panasonic -530%. The decline amount is 95167, (there are 77,000 projects in Panasonic air conditioner last year)
The reasons for the decline in the sales of National Day, which are mainly purchased from the following reasons:
. 200, buy 800 to get 400, only the exclusive product of small appliances, which has little driving home appliances. During the National Day of small home appliances, it was not used on the air conditioning during the National Day, and it did not drive the sales of air -conditioning sales. Compared with Gome Suning's company's activities, there was no highlight. Essence The content of the Suning National Day event single product buys 500 free 100, 1500 returns to 200, 2500 return to 300, 3500 to 400, the appointment of 10 yuan is 100 yuan, 20 yuan is equal to 200 yuan, 50 yuan is 500 yuan, Gome 1500 returns 100, 2500 returns 200 back 200 , 3500 Return to 300. Compared to our company's activities, the pull of large households is not great. The publicity of our company's activities is relatively single, and it is not targeted. It is recommended that the public SMS platform information. This time the Everbright KFC voucher is relatively successful, sending 495 copies. Customers are affordable and good feedback.
2. Sales personnel issues
Midea air-conditioning, both of which are newcomers, do not know enough about the company's process, and have poor sales skills. , This time we ranked second in the 11th XX area. There are 88 sets of Suning a store with a sales of about 200,000. And recently affected by Japanese goods, decreased by -530%, Haier, Kelong, Hisense rose against the trend, Haier, Kelong, Hisense shopping guide are old employees. Familiar, strong packaging ability. Haier's shopping guide has a strong ability to buy, coupled with high -end guests, also helps Haier's entire product, and it also helps Haier's sales growth.
3. The class leader is insufficient for the National Day estimation
Although the air -conditioning shopping guide training on the United States on the eve of the National Day, the air -conditioning sales of the National Day beauty have severely declined. Judgment is also an important reason for the decline in sales. Our grass -roots leaders do not better instill corporate policies and timely feedback from other shopping mall activities need to review.
4, the proportion of the National Day market
During the National Day, our air -conditioning market was at a medium level. Hisense Sanya ranks second, Mitsubishi Heavy Industry Sanya ranked second, Mitsubishi Mitsubishi Motor Sanya ranked second.
5. Personal complaints, logistics, after -sales problems
The logistics distribution during the National Day, no serious complaints occurred after after -sales installation, some customers' feedback issues were solved in time, and no major complaints were occurred.
The next work plan
. The business direction and target
sales tasks. The next month is the off -season of the air conditioning tradition. It is necessary to strengthen the training of the team. To make training plans, there must be personnel supervision and inspection. Do sales skills training and municipal feedback courses. Inspection, there must be more communication with the shopping guide, some psychological fluctuations brought to them by understanding and relationship sales to ensure the annual sales of the entire air conditioner and the same period last year.
. Strictly require yourself. As the chiefs of the class, we must strictly require our behavior norms, improve our business level, pay attention to changes in sales, learn more, make a market for competition stores every Friday, and solve them in time for employee feedback. The brand of progress communicates, finds the reason, and promotes sales.
. I hope the company will increase its promotion and promote sales at the end of the year.
It in October, the mainland customers came to XX for the winter, and also entered the peak season of Sanya sales. Through the eleven. During the sales, XX customers needed to buy home appliances for decoration. For consumer groups with a certain purchasing power, do some targeted publicity notifications. The surrounding counties, cities, townships, and customers have significantly reduced customers.
The publicity of the new real estate projects of the company, XX, and XX, which are more than the company, can sponsor them for activities, or issue the name of our name, telephone, address, logo shopping bag. Advertising.
. Following customers -centered to improve the service level.
In continued improvement of services and management. Smile to treat guests, use civilized terms, and ask customer service faster and efficiently. When you encounter problems and suggestions reflected by customers, you must solve and recover in a timely manner.
The marketing activities 3 Campus marketing activities summarize the curtain of the campus autumn marketing activity of Jiangsu Mobile XX Branch finally opened! Under the guidance and guidance of leaders at all levels of the company, all marketing staff in our company entered three main battlefields -Golden Triangle Station, XX Craft College, and Auto South Station. Although Tiandong is not beautiful, strong, and rainy, there is no determination to be. Everyone's ambitions and work together have basically completed the expected goals. Through this campus marketing activity, I have a deep understanding and experience. At least the following aspects:
. It shows the company's good service image and improves the company's high standard service quality. Under the careful planning, under the strict organization, all members of the company have invested great energy and strived to carry out this marketing activity. For example, the leaders come to various places to view and guide the work from time to time. Marketing combatants spare no effort to help students and parents pull luggage, hand in box lunch, guide routes, and run numbers. These vigorously reflect the theme of campus marketing activities with "student -centric", so that students and parents have a sense of guests, so as to have a deeper intimacy for us. Therefore, this event not only optimized the quality of our company's service, but also showed the company's good service image.
. It shaped the team's spirit of cooperation and exercised the marketing capabilities of employees. This time, the department was launched at the same time in the three places. Each hall is a team. Good cohesion is the basis for each team to play the strongest combat effectiveness, and the spirit of cooperation is the foundation of team cohesion. Therefore, team members must learn and strengthen the spirit of this cooperation. As a member of the members, the maximum effect on the arranged position is also the top priority. For example, in the exchange with student customers, the students should be guided to the theme of the card to run the card as soon as possible, and this business should be treated from the perspective of the student. They should care, explain, and handle them.
. It provides the optimal service for the student customer group and deepen the influence of the "dynamic zone" brand. From the perspective of the strategy and goals of the entire event, the activity has provided students with discounts for discounts for students, and has made a good promotion and deepening of the "dynamic zone" brand. Many young people, mainly because students feel that the dynamic zone is an indispensable part of their lives, which shows that the brand's influence is profound. While strengthening the brand, we have also vigorously improved their services, such as a dedicated dynamic experience hall to provide the optimal service for student customer groups. The three small gifts from the Campus Dynamic Hall are allowed to familiarize themselves with and experience these services as soon as possible and actively.
But there are some problems in the entire event worthy of our continued thinking or discussion, for example: first, how each office can better organize the team according to the characteristics of the marketing venue; Reasonable division of labor; third, how to better improve marketing skills.
In October-November of the year of marketing activities 4 XX, "Green Master. Vigorous Marketing" Wahaha Shimosha University Marketing and the 4th Marketing Competition of China Metrology Institute is in this autumn wind. Instead, the marketers are active in the entire campus. This competition was initiated by the Youth League Committee of the School of Economics and Management of the School of Economics and Management of our China. The College Marketing Association, Zhejiang University of Technology Marketing Association, Zhejiang University of Technology Manager Association, and Zhejiang University of Finance and Economics Association jointly organized, Wahaha Group exclusive title sponsorship, Beteng Technology, Xiasha.com, XXX, college student creative market friendship cooperation cooperation cooperation cooperation cooperation Essence The competition is divided into two parts: marketing planning contest and marketing practical competition. Among them, the marketing actual combat competition includes two links: one -day limited -time sales and one -day sand table simulation.
The influence of this competition, whether it is the form of the game or the influence of the game, has a great breakthrough than ever, and it also truly tests our association. From the beginning of the scanning class and the stalls, to planning, to actual marketing, to Genan's sand table simulation, and the final Mingde Awards party, it is not easy for everyone to come step by step. The two -month marketing contest finally ended successfully. With the experience and lessons of the first three sessions, although this or so is wrong in the process, it has achieved the expected results. The ending of this time is perfect. Because of the help of a teacher, the hard work of every marketer of the association, no matter what difficulties we encounter, we will have hope! The following are divided into a few parts to summarize.
1. Preliminary work arrangement
. Although we have spent a lot of energy to do it, the main reason for the series of problems after the event is going on. Determine some details of the entire game. This competition involves 4 schools, five communities, and 3 enterprises. Although it has increased exchanges and cooperation to a certain extent, it is difficult to grasp many problems, and there are too many problems. When we discussed with other school leaders, we also seemed to be more hasty, without taking into account the possibility of some potential problems, which caused us to only do it after there were various problems. Like the rules of the competition, although we have changed again and again, considering the fairness of the competition, this is all afterwards, and there is no plan to ensure that there will be no problems. Therefore, next time, in this regard, the preparations in the early stage must be fully and fully prepared, and the details of the details need to be considered thoughtful to ensure that no problems have been made.
In this competition, before each link began, each department arranged personnel tasks and implemented the work to individuals according to everyone's class time. This has made great progress compared to the previous sessions. The division of labor is reasonable and clear, and the entire activity tends to be standardized. Because the scale of this competition is relatively large, everyone’s responsibility is relatively heavy. New officers can generally do the assigned work in time, and exert their own advantages, and work positively to allow each department to complete their respective tasks accordingly. The smooth operation of this competition is also the coordination of each department and members.
The planning site sign -in is too chaotic. In the future, the group number should be told in advance that the group number may increase the workload of the secretary department. However, due to the small workload of other departments in the early stage, it can be assigned to other departments to help, or the list of all group members can be assigned, or all the team members list lists list, or the list of all group members can be assigned, or all the group members list lists list. Announce our website and let a group go to the website to understand.
. Working during actual combat
1. Limited time sales
November 6th, the limited time sales of the marketing actual combat contest were held as scheduled at the Creative Market of Xuelin Street. At 9 o'clock, Mr. Yang Jing, director of the Marketing Department of the School of Economics and Management of our school, Mr. Guo Xiaoyi, Professor Liu Yang and Director of Xiasha.com Shang Zhentao attended the ribbon -cutting ceremony, and the actual combat contest officially kicked off. After passing the first round of planning competitions, a total of 30 participating teams entered the actual competition. Twelve groups came from our school, 7 groups came from science and engineering, 5 groups came from industry and commerce, 3 groups came from financial and economic, and the last 3 groups came from the current science. Each group shows magical powers and recommends its "blueberry ice black tea" to consumers. Some groups attract customers in the form of a lottery, some are carried out in the form of set meals, some are moving passers -by with love, and even the group dispatched magic and gray wolf to recruit customers. Four judges at the scene scored according to the design of the booth, marketing concept, and sales skills. There are 15 excellent groups to advance to the next round-sand table simulation.
On the day of actual combat, our staff got up before 6 o'clock, and gathered all down in Genan at 6:30 to prepare a day of combat: moving tables and chairs, tents, responsible for replenishment and tables and chairs. Borrow, maintain the order of the game. It was not until 7 pm that all the finishing and statistical work ended. Although it is very hard, everyone really inspired everyone to complete the sense of achievement completed by a large -scale event. Of course, there are many problems in the middle.
(1) The stage on the day of actual combat was not set up before 8 o'clock, so that the opening ceremony did not start on time, because the staff caused delays due to traffic jams on high speeds. In order to exclude these external factors, in the future, because of coordination with the advertising company in advance, let it come to set up a good stage the night before, so that there is no need to hurry that day. However, when our stage came up, it really attracted a lot of people and the influence quickly expanded.
(2) The staff arranged a lot of staff on the day. When it came down, too much was not a staff member in the association's rest area, which was too confusing. In the future, the association should distribute the work permit in place, and non -staff shall not enter the rest area, and the staff shall not borrow or move the tables and chairs at will.
(3) Some officers do not know the travelers, causing them to find them sometimes. In the future, the association should formulate a sign -in form. If you leave the scene, you must sign in, so as not to find someone when you need to work. Of course, it is not forced to be free, but to ensure that every link, when you need to work, at least at least, at least at least, at least it is needed. There are contacts present.
(4) On the day of actual combat, encountering some emergencies need to strengthen the processing capacity of emergencies. For example, when the goods were transported in the morning, the Dongmenmen guard did not return the driver's driver's license to the driver. On the one hand, the officer does not know enough about the rules and regulations of the gatekeeper. On the other hand, the association did not communicate with the gatekeeper. Although the final problem was resolved, I still tangled for a long time and delayed time. In the future, the officer should be allowed to understand the requirements in advance to avoid unnecessary trouble.
(5) During the distribution of tables and chairs, although the association told the participating teams to tell the reminder to compensate for damage at the beginning, everyone did not take it seriously and reminded in the future.
(6) On the day of the competition, someone pretended to be a fast food for our association. The leakage of the participants has brought the opportunity to illegal vendors, and it also damaged the reputation of the association. In the future, it is necessary to strengthen information confidentiality.
2. Sand tables simulation
This this competition has added a link, which is a sand table simulation. It is a very creative link. few. This software- "Marketing Way" is provided by Hangzhou Beteng Technology Co., Ltd., allowing the participating team to simulate the real company operation, comprehensively use marketing knowledge, combine theory and practice, and exercise everyone's comprehensive ability.
But this time the "Marketing Way" itself is a better software. Because it has just been developed, there are many problems. Trouble also makes the game a bit tangled. It is hoped that this software with marketing features can continue to improve in this event, providing more mature software for our future competitions, making the competition more confrontable and more distinctive.
. Awards evening
On the evening of November 22, a "Green Master. Vitality Marketing" Wahaha Xiasha University Marketing Contest and China Metrical Academy No. 1 Awards evening for the Fourth Marketing Contest. The guests present, Mr. Shang Zhentao, Director of Sauding Saudi.com, Mr. Huang Lin, representative of Betten Technology Company, Wang Qin, deputy secretary of the Party Branch of the School of Economics and Management of the Chinese School of Economics and Management , Mr. Bao Bili, Secretary of the Youth League Committee of Zhang Naisa College of Zhejiang University of Technology, Fang Juntao, chairman of the Student Union of the School of Economics and Management of the Chinese Institute of Metrology, Yang Technology, Vice Chairman Yang Technology, Wu Huan, director of the Economic Management Social Management Center, Gao Yilin, vice chairman of the School Society Federation, and the president of various associations. The judges who were present include Yang Jing, director of the Marketing Department of the Chinese Metrology Institute, Professor Liu Yang of the Chinese School of Modern Science and Technology of the Chinese Academy of Metrology, Mr. Yang Meng from Zhejiang University of Technology, Mr. Sun Yuan of Zhejiang University of Technology, and Guo Lingjun of Zhejiang University of Finance and Economics.
Is from 6 outstanding teams from 5 schools to show their magical powers at the awards party, use PPT, electronic magazines, videos and other forms to display the results, and to answer questions from the judges, fully fits this time this time The purpose of the competition draws a successful end to the competition.
In this awards party, relatively improved compared to the previous finals, mainly to learn the lessons of the last lesson, and considers many issues, especially the details. But the specifics need to be improved. The overall operation is still better. The main thing is that the preparation of the early stage is important. There must be a specific plan and work arrangement. There are often threatened phenomena before the game. I forgot to prepare for some small things, which will cause a little confusion at the scene. This still needs to be paid attention to and strengthened. Here are some of the shortcomings.
(1) The PPT display session does not appear in the form of a game. I wanted to change the previous form and innovate, but I found that many teams do not pay attention to it. There is no sense of tension and is not positive enough. In the future, you need to change the game mode. In the last round, you can do a game. Each team's PPT statement. After all, an excellent marketing team is facing the audience. When facing the judges, there should be their own courage. The statement of the plan is a good way to show them.
(2) The control of the group PPT display time is not in place. In the future, the group must be allowed to complete the statement within the prescribed time, otherwise it will be forced to terminate. This is also a test of the timing of a team to grasp the ability to grasp the time, and in a limited time to bring their own unlimited potential.
(3) Awards party, there are a lot of officers, but they are all idle to do it. In the future, they must be arranged reasonably to give full play to everyone's talents. Learn more of the excellent team display.
. Summary
The cooperation with Xiasha.com this competition has strengthened our association's publicity in the Internet; cooperation with Betten has made our marketing contest a new breakthrough in the form of competition. However, from the registration of the final award party, there are both good and lack of doing it. I hope that in the future, I can do better in the past.
(1) The members of the association do not have a full understanding of this marketing contest, unclearly know each process and rules of the competition. The group consultation telephone cannot answer their questions smoothly. Therefore, before the event in the future, we must make everyone in the association have a systematic understanding of the relevant content and specific process of the event, so that many mistakes can be pointed out at the time, and there is time to modify it, and it will not be in The event officially started some mistakes. If everyone knows the specific process arrangement during the finals, you can also realize and make up for the timely time when the final process is wrong. In this way, everyone does not know if everyone is not clearly arranged. Only by getting the support of each marketer can the smooth development of the activity be guaranteed.
(2) You should be more calm and rational when encountering an emergency, such as facing the strong Wahaha sponsor, Xiasha.com voting, etc., you should contact the company in time to understand the situation in order to adjust the activity process in time , Avoid unfairness to the participating groups.
(3) The biggest innovation of this competition is to achieve fairness, fairness and publicity in financial and profits. These contents that could not be officially affordable were put on the blog and everyone club of our association, and these contents were The complete group of participating teams knew and refunded some of the profits after deducting the funds. This is a meaningful step for the marketing contest to be standardized.
(4) Because there are many members of the association, in actual work, no one is required, which will make many people have nothing to do and be idle. And you should mobilize everyone's enthusiasm in time, especially the freshman officers. Some people are not very enthusiastic. They always feel that so many people are doing things. They do not have the awareness and responsibility of the association when they encounter things. (This problem appears in each link, and you should focus on correction in the future!)
(5) The communication between the department and the department is not closely related. It is a plate of loose sand. Everyone only cares about themselves, and does not pay attention to the connection between everything. For other schools to send the Cambodian banner, it was originally sent to a school invitation and banner, but when the public relations department sent a banner, he did not tell the secretariat, and sent it twice to waste the time. This has led to some errors that can be avoided in the work, so that everyone's work efficiency is not high, waste financial resources and material resources. In the future, we can strengthen communication, improve efficiency, and save resources.
This competition is already the fourth marketing contest organized by the School of Economics and Management and the Marketing Association of the China Metrology Institute. Compared with the first three times, the scale is larger, the content is more abundant, and the competition system is more complete. It also received reports from media such as "Youth Times", "Zhejiang Science and Technology News", Inner Mongolia Baotou Broadcasting Station, Haitian Forum, Xiasha.com, Highlight Network, School Broadcasting Taiwan, Social Federation Website and other media, which won widespread concern of society. I believe that in the future, the marketing association will go better and better on this road.
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