X X brand connotation analysis

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  1. The ten major issues of Pu'er tea brand connotation and market breakthroughs (one)

    The words of the brand are derived from English words Brand and Trademark, which refers to the imprint of Middle Ages on horse cattle and sheep to distinguish Different breeders; today, the word brand has become one of the most important keywords in our lives, one of the
    , tea concept and product brand
    The name of a tea; very few manufacturers with a historical background of a planned economy and state -owned enterprises. In that specific era, one or two brands have been achieved without competition. Pu'er tea currency, product personality is very indifferent in consumers' minds. There are many newly registered brands, with various types of forests. At present, more than 2,000 manufacturers of Pu'er tea registered in the industrial and commercial department are registered more in the trademark department. Except for some of the industry, there is no brand impression in the majority of ordinary terminal consumers.
    There is no doubt that no matter what the characteristics of Pu'er tea, but it is certain that it has become a cultural fashion today. The operation and marketing of our entire industry is compared to other fashion industries, but brand marketing is based on brand marketing, but brand marketing is based on brand marketing. It is self -evident that the gap is said. We are now as well as the Pu'er tea brand that is as good as the light of the large climate environment. "It is raining in the world, everyone is moisture" -Welessly we can list which manufacturer can have obvious modern characteristics in brand marketing, so saying "tea, no brand" is the first issue of the Pu'er tea brand; so Some people Yunnan tea is: "first -class products, second -class marketing, and third -rate price." This expression makes sense, but it is too humble. The price of the four streams -all because of the five streams of the brand; these five Pu'er tea flow factions are because our thoughts are not willing to be in accordance with modern flow.
    Because of this, the most influential "horse gang in the Chinese tea industry in 2005 in 2005 The incident in Beijing has greatly attracted the attention of the people across the country. It is very good; however, the brand connotation of Pu'er tea has not been displayed; so the second step should be to attract the brains of the people of the country. This is not enough to have a tea alone.

    How to welcomes the Chinese twisting war in Paul?
    In the brand transformation of an enterprise? How should the positioning strategy of an enterprise be formulated in the double strang in the air and the ground? How can the creation of the new brand be used to use the original brand?
    For local, there are more and more brands in China. Began to move towards foreign countries, and continuously studied the local market to strive to integrate into the consumer culture abroad. Similarly, many well -known global brands that entered China from abroad in the early days are already light cars in the localization operation of the Chinese market. R N Procter

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